BlueSnap, a US-based payments technology services provider, has integrated Visa Checkout to its Powered Buy Platform to give merchants the ability to solve checkout abandonment with higher payment conversions.
Visa Checkout, which accepts all major credit or debit card across smartphones, tablets, laptops or desktops, makes shopping online easier for consumers by reducing the number of forms a shopper has to fill out and shortening the checkout process to just a few clicks.
With the addition of Visa Checkout integration, merchants will have access to full feature global checkout experience. BlueSnap automatically routes transactions to multiple acquiring banks internationally to ensure maximum payment success rates. BlueSnap CEO Ralph Dangelmaier said: “We are thrilled to make Visa Checkout available in our Platform to give our merchants the power to offer a frictionless online checkout experience for global, mobile shoppers. We think the wallets are critical for online merchants to capture the most mobile shoppers.”
Visa senior vice president of digital solutions Sam Shrauger said: “Visa Checkout is more effective than other checkout options at driving conversion for merchants, who are still losing valuable customer sales on the smaller shopping screens of mobile devices.”