Fidelity Bank Plc has announced its sponsorship of the A.Y.E reality television show.
The bank explained in a statement that its partnership with the Africa’s Young Entrepreneurs (A.Y.E) was to awaken the latent entrepreneurial spirit in the country’s teeming youth population.
This development, according to the bank, further underscored its commitment to youth empowerment and entrepreneurship in light of its strategic importance in driving sustainable economic development.
“This world acclaimed reality show which will be aired for 13 weeks on key African TV stations is set to attract over 65 million viewers both on TV and Online.
“Interestingly, the programme screened over 25, 000 Nigerian entrepreneurs (between the ages of 18 to 45 years) from every discipline, creed and race of which some pitched their winning business ideas to an globally diverse panel of judges which includes Stephen Read, International Business Coach; Zunaid Amod, Development Partner (Barclays); Raliat Oyetunde, Lead Consultant (Prinsuit Global); Best Selling Author/Business Coach, Tiamara Williams; and A.Y.E President, Summy Smart Francis,” the statement added.
Source: Thisday Newspaper